OI Shampoo
Gentle daily shampoo for radiant, shiny, velvety-soft hair.
A creamy, luxurious daily shampoo designed to transform everyday haircare into a moment of pure indulgence- leaving hair irresistibly soft, and shiny. Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration of antioxidants, beta-carotene, and vitamin A , which help reduce damage from external aggressors and treatments, contributing to a silky hair effect.
Ideal for any hair type, especially frizzy, damaged, or even healthy hair in need of extra care, the soft, velvety lather gently cleanses while delivering intense hydration and boosting natural shine. The rich, detangling texture leaves strands silky, manageable, and visibly full-bodied, with a strong cosmetic effect that can be felt from the very first use.
Each wash leaves hair delicately scented with a warm, lasting fragrance—for an aromatic experience that lingers.
Hair feels pampered, radiant, and deeply loved—soft, shiny, and ready to shine.
OI Conditioner
Softening conditioner.
A Roucou oil-infused conditioning cream ideal for all hair types, providing moisture, softness, and shine. This softening treatment nourishes with antioxidant-rich Roucou oil, giving your hair a full-bodied effect and a delightful sensory scent.
OI All in One Milk
Hydrating hair milk for reducing frizz.
Our best-selling multi-functional leave-in treatment milk controls frizz, hydrates, protects, and softens, leaving hair shiny and silky. This hydrating milk conditioning spray tames and detangles for a smooth, naturally shiny look. Formulated with Roucou oil, rich in beta-carotene and natural antioxidants, it also contains deeply moisturizing provitamin B5 and a functional amino complex that provides resistance to stress and heat protection up to 230°. Ideal for fine to medium hair will also provides hydration for coarse hair. Enjoy your best hair with its delightful, long-lasting sensory scent.
OI Soufflé
Silkening bodifying foam.
Discover our liquid-to-foam leave-in, specially crafted to add body and shine to even the finest hair without weighing it down. Enriched with the iconic Roucou oil and chicory root extract, this product delivers a silky, light bodifying effect that makes your hair look visibly fuller and shinier. With each use, you'll notice your hair is up to 2.3 times shinier, capturing light for a dazzling glow.
Our leave-in bodifying foam also provides heat protection up to 230°C (446°F), safeguarding your hair—whether it's fine or medium-thick—during blow-drying and styling.
The transformative formula of OI Soufflé starts as a liquid in the bottle and turns into a soft foam upon dispensing, ensuring easy and even application. Perfect for all hair types, from straight to wavy to curly, this multifunctional mousse not only boosts shine but also enhances silkiness, leaving your hair looking and feeling its best.
